You cannot scale what you cannot see.

We turn your CRM into the revenue engine it was supposed to be.

Trusted by 40+ B2B Revenue Teams
THE PROBLEM

The cost of flying blind

$0.0T

lost to preventable revenue leakage annually

0%

of leads never convert to closed deals

0%

of executives don't trust their own forecast

WHAT WE BUILD

Your CRM, rebuilt as revenue infrastructure.

Unified data models. Clean pipelines. Every object, field, and automation designed with one goal: making revenue predictable. Nothing duct-taped together.

Explore CRM Architecture
RevenueLeadsCompaniesActivitiesDeals

WHAT WE BUILD

AI where it creates leverage, not noise.

Predictive lead scoring. Intelligent workflow routing. Bottleneck detection that tells your team where deals are dying — before they're dead.

Explore AI & Automation
IngestScoreRouteAct

WHAT WE BUILD

Forecasting built on math, not instinct.

Dashboards your board trusts. Attribution models that prove what's working. Revenue forecasting that replaces gut calls with compound growth.

Explore Forecasting & BI
JulAugSepOctNovDec

Pipeline

$12.8M

Win Rate

34%

Forecast Accuracy

91%

Read what people say

Super positive experience working with the Canopy team across multiple HubSpot account setups and customer marketing projects to drive growth and revenue for multiple businesses. Jon, John and Malak in particular have been fantastic to work with and have a deep understanding of HubSpot and CRM architecture. They're pragmatic, detail-oriented and great at navigating complex requirements while keeping projects moving forward at pace. Communication is always clear throughout and they consistently deliver. A great team to work with and to be recommended unreservedly.

CHRIS LINN
Growth Strategist
Growth Divison

Canopy have been excellent throughout important updates to our CRM. They have been on hand with timely assistance and advice. John, Jon and the team are extremely knowledgeable - I would 100% recommend Canopy to take the stress out of CRM implementation.

HARRIET PENTLAND
Operations Manager
Business Leader

We've been working with Canopy for the last few months. They clearly know what they're doing when it comes to HubSpot/CRM/User Journeys and it shows. Excited to continue working with them and build together!

ARJUN KUMAR
Co Founder
Taxed

We worked with Canopy on our HubSpot implementation and overall they bring solid HubSpot expertise and a strong understanding of the platform's capabilities. The team is responsive, knowledgeable, and clearly experienced in complex CRM setups across marketing, sales, and operations. They were able to guide us through HubSpot best practices and help us get up and running quickly. Like any implementation, adoption and optimization is an ongoing journey, but Canopy has been a supportive partner and continues to work with us to refine processes and improve outcomes. If you're looking for a HubSpot partner with hands-on experience and a practical approach, Canopy is a great option to consider.

AMAR IBRAHIM
Commercial Director
FlapKap

John and Jon have helped us greatly with our CRM. They are both highly knowledgeable and seem to have a solution for absolutely everything. They have taken our HubSpot leaps and bounds from what it was, couldn't recommend more. They are also lovely to work with!

ALICE STACE
Marketing Executive
Business Leader

The team at Canopy is simply amazing. Not only are all their team members super friendly and knowledgeable, they are also very patient and creative in their problem solving. Working with them has allowed us to sort out a myriad of old (and new) issues with our CRM implementation that have plagued our business for a while. They've cleaned everything up, optimized our systems, and taken our capabilities as a business to the next level. Their expertise and foresight have been indispensable. I cannot recommended them highly enough and you will not be disappointed bringing them into any project. Would give 6/5 stars if I could. Thanks Canopy!

MICHAEL WANNOP
Product Director
Business Leader

John & Jon at Canopy have supported with the CRM development & implementation at Business Leader for a fraction of the time and effort that it would have taken to do this in house. No job is too big or complex for them, highly recommend their services.

ALISON BOLT
CFO
Business Leader

I've worked with the owners of Canopy across multiple clients and I've always been impressed with the attention to detail, advice and how friendly the team are. They've made a massive impact on our clients and I would recommend them to anyone looking for a CRM agency.

ALEX DAWSON
Co-Founder
Company Offsites

Working with Canopy (John & Jon) has genuinely transformed how we operate commercially at Business Leader. Our CRM was technically functional but practically unusable - data was fragmented, reporting lacked clarity and it was difficult to see at a glance what was really happening across leads, activity and conversions. They brought structure, logic and calm to what had previously felt messy and opaque. They didn't just 'tidy up' our CRM - they rebuilt it as a clear growth engine. We now have a defined, intuitive pathway from lead to outcome, accurate reporting we can trust and a system that genuinely supports our sales team. Thank you for your white-glove service and for deeply understanding our sales operations and not just delivering a bog-standard CRM tool.

ANGELA HAMMOND
Commercial Director
Business Leader

Thank you to John, Jon and Malak for really impactful work across multiple projects. We've seen a huge uptick in the revenue contribution from CRM and email marketing thanks to your work. The blend of strategic expertise and effective implementation, you offer, is rare. Love working with you.

TOM HURST
Partner
Growth Divison

Canopy have been true partners in helping us to problem solve and uncover solutions for quite a complex HubSpot use case. They are true thought partners and incredibly knowledgable about a very wide ranging set of tools to ensure they can deliver on any technical or growth challenge.

ALEX PAVLOU
CEO
Bamboo Crowd

Canopy has been killing it for us. They helped us build a sales system from scratch and implemented everything through HubSpot.

PHIL NADEAU
Co Founder
Heave

Canopy has been a great help getting us to speed on HubSpot and putting in place the best systems for the growth of our company

DAVID KOZAK
Co Founder
Heave
THE CANOPY 7-STEP FRAMEWORK

Our proven framework for building CRM-driven growth engines

Every engagement follows a structured methodology that builds clarity, accountability, and measurable results at every stage.

01

Audit & Intelligence Assessment

We start by auditing your existing CRM environment — uncovering data quality issues, reporting gaps, and workflow inefficiencies. You leave this stage with a full intelligence report showing exactly where your systems are leaking revenue.

02

The Canopy GrowthPath™ Session

We bring your marketing, sales, and customer success teams together to design your unified system. This session becomes the blueprint for every future automation, report, and signal-based trigger.

03

Data Governance & Compliance

We establish clean data structures, define ownership, and enforce compliance standards so your CRM becomes a single source of truth your entire team can trust.

04

Automated Marketing Engagements

We build intelligent, multi-channel workflows that automatically nurture leads, re-engage inactive contacts, and personalise outreach at scale — no manual effort required.

05

Signal-Based Sales Activation

We connect buying signals directly to sales activity, ensuring your team acts on real intent and no qualified opportunity goes cold.

06

Pipeline Automation

We standardise deal stages, automate repetitive actions, and enforce accountability so every opportunity is managed with precision from first touch to closed-won.

07

Commercial Intelligence & Continuous Optimisation

We build dashboards and revenue attribution models that make performance visible across every stage of the customer journey. Your reporting becomes your roadmap for ongoing optimisation.

Stop guessing. Start seeing.

Ready to architect
your revenue engine?

Most of our clients knew something was broken before they called. The ones who waited wish they hadn't.

Book Your Rev Ops Strategy Call →

30-minute call · No commitment · We'll show you what's leaking