A team of operators.
Canopy is a team of GTM engineers, founded by John Miraglia and Jon Farrar, that treats revenue as an architecture problem. John scaled and exited a B2B SaaS company by automating the pipeline instead of hiring reps. Jon drove growth for an eight figure global brand through hyper-personalized lifecycle systems. And the original plan was the usual one: win as many logos as possible, hire fast, become the biggest name in RevOps.
Then we studied the industry we were scaling into.
RevOps has barely moved in a decade while AI rewrote what is possible inside a CRM. The tech around the industry was innovating faster than the industry itself.
So we tore up the plan.
Getting big means templating the work and diluting the talent. Every large agency drifts there. We chose the opposite: a small, bespoke, white-glove team where the people who set your strategy are the same people inside your systems.
GTM engineering, built as true systems.
Traditional RevOps keeps the CRM tidy and calls it a day. We engineer the full growth engine: AI native in your CRM, every workflow built end to end, every outcome measured where your team already works. If it does not drive revenue, we do not build it.
Deeper, never bigger.
The plan now is the opposite of the original one. Stay small, go deeper with every client, and keep engineering at the frontier of what AI makes possible in a revenue system. Results are the product. Everything else is noise.
