We kicked off with a full audit of Ocean Bottle’s Klaviyo setup, uncovering inefficiencies across the customer journey. After mapping their CRM flows, we rewired opt-in logic to correctly route subscribers—capturing an additional 2,000 per month. We reactivated 20,000 marketable contacts and sunsetted 150,000 low-engagement ones, significantly cutting Klaviyo costs ahead of pricing changes. A new A/B-tested pop-up replaced a weak “spin to win” offer, increasing revenue from £1.5k to £30.3k in four months. We rebuilt core automations to improve revenue attribution and implemented geo-specific segmentation along with a streamlined campaign launch system to boost efficiency and performance.
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"We had a great experience working with Canopy. They brought insight and interest into everything he worked on with us, pivoted between projects with ease, and just cracked on with what we needed doing as any member of our internal team would."
Ocean Bottle
Sustainable DTC & B2B Drinkware
Goals
Ocean Bottle partnered with Canopy to overhaul and optimise their entire CRM and email marketing ecosystem in Klaviyo. The key goals were to:
- Drive subscriber growth by fixing broken sign-up flows and capturing missed leads
- Improve the performance of core automations (like cart abandonment and post-purchase flows)
- Reduce CRM costs by cleaning and segmenting the database
- Increase revenue from email through better targeting, smarter segmentation, and on-site lead generation
Process
76%
increase in revenue from email automation
109%
increase in revenue from post-purchase follow-up