Over a 12-month partnership, Canopy became Growth Division’s go-to CRM and email partner — delivering systems, strategies, and commercial results across more than 40 client projects. We built CRM infrastructure that connected seamlessly with Growth Division’s channel teams — making sure that performance could be tracked, results could be attributed, and wins could be repeated. From cold leads to retained customers, we optimised every part of the customer journey. Whether that meant crafting high-converting email flows, wiring up lead scoring systems, or building dashboards that proved impact to clients, the focus was always the same: growth that shows up in the numbers.
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"Canopy have been our go-to email and CRM partner for years now. We've worked on many projects together and with each project the team have come in and had an immediate impact on growth. The team stands out because they have a focus on driving commercial results from CRM and email. If you want to drive growth through CRM and email, the Canopy team should be the first people you call."
Growth Divison
B2B & DTC Clients
Goals
Growth Division embedded Canopy into their growth teams to bring world-class CRM and email strategy to their clients. The objective: to turn CRM from an afterthought into a driver of measurable growth. That meant:
- Creating scalable CRM systems that plug into wider growth strategies
- Building reliable attribution and reporting for multi-channel campaigns
- Improving client lifetime value through better lifecycle marketing
- Driving email performance that could move the bottom line
Process
£50k
increase in bottom-line revenue
40+
clients adding CRM to their contracts